SoundON provides BC presenters and artists with direct support to get back to doing what they do best: creating unforgettable live music experiences.

The Vision

SoundON is more than just a relief and recovery campaign, it’s a whole new way to discover music in BC through uniquely curated, online experiences. Streaming live performances, DJ sets, festival showcases and more. SoundON will have something for everyone to enjoy. Each show will be curated by a BC presenter, feature BC artists, and showcase the incredible, diverse talent our province has to offer.

How it Works

Made possible through an investment of over $500,000 from Amplify BC, through the Province of British Columbia and Creative BC, SoundON has grown with additional contributions from public and private partners. Now in its second year, SoundON will provide grants to presenters and curating partners of $5,000 to produce live streamed concerts and other music programming featuring BC artists.

Presenters can apply for a chance to receive funds to support their production and programming administered by Music BC. All presenters in BC will have access to this funding through a juried process. Presenters will be expected to curate an amazing lineup, produce and promote their event—and deliver an unforgettable show! SoundON will showcase, amplify, and promote each event through our platform, media partners, and to a global audience on livestream.

Each artist will receive a guaranteed fee, and all crew, presenters, and designers will be paid for their services. In partnership with Charitable Impact and Music Heals, SoundON will also provide a charitable donations page where audiences can choose to make a donation to support BC artists, presenters, and our sector’s recovery. All funds raised will go back into producing more shows, providing direct funding to presenters, artists, crew and production, venues, and supporting charitable organizations across BC.


SoundON will re-launch for applications on January 26th, 2021 and will unfold over these stages:

  • Application Intake #1 + #2 (January 26th, 2021 – February 26th, 2021 | April 26th, 2021 – May 31st, 2021), is now closed.
  • Application Intake #3 (July 21st, 2021 – August 8th, 2021), is now closed. 
  • Events will take place between March 1st, 2021 and October 15th, 2021. 

Throughout the program SoundON will provide direct support to our artists and our industry; and all shows will be produced in compliance with BC’s Health and Safety regulations.

Who’s Involved

SoundON is produced and run by a volunteer collective from BC’s music sector, with initial funding support from Music BC, Creative BC, and the Province of BC. This is a unique, cross-sector collaboration between public, private, and community partners committed to helping get our sector back to work, maintaining our capacity, and preparing us for recovery. We would love to have you involved. 

Click here to see our current partners and join the SoundON campaign.